We set the precedent.
We the people, that is. At a time when it feels like our voices get drowned out by big business and the 1%, and just opening the news is more overwhelming than ever, it’s important to have media that’s empowering and informative, not simply adding to the noise. We set the precedent for the media we deserve.
The Mission
Precedent believes knowledge is power, in a very literal sense.
We produce educational content for YouTube, social media, and other outlets. The projects Precedent focuses on revolve around law, politics, civic engagement, and government. The goal is to create free, easy to follow, deeply engaging content that bridges the divide between everyday people and the laws, politicians, and institutions that govern them. There are many things that need to happen in order to put power back in the hands of the people, and by increasing knowledge and a sense of personal agency, Precedent hopes to be one important piece in the overall puzzle.
The Vision
In order to achieve the overall mission of expanding access to legal and civic education, Precedent plans to expand its offerings through the creation of additional educational channels on YouTube, as well as the creation of a Precedent podcast network and a Precedent publishing house. These projects will be funded through a combination of viewer funding, ad revenue, and partnering with brands and organizations who share Precedent’s vision for the future. By creating media across all possible platforms that touches on areas as diverse as campaign finance, labor organizing, climate change, and more, Precedent hopes to create a powerful network of content that will speak to people from all walks of life, no matter where they are.
The Values
Precedent is a people before profits company. While revenue is essential to achieving the overall mission, making money is not the end goal of this endeavor. As such, Precedent is driven by a strong sense of dedication to its community, both consumers and employees. This means that every decision is guided by our dedication to our core values:
Purpose. Our mission drives everything that we do.
Integrity. We believe in honest and well-intentioned decision making.
Empathy. Everyone has a backstory and deserves to be heard, respected, and understood.
Innovation. We seek to engage and delight our audience with everything we produce.
Autonomy. We believe in the capabilities of our audiences and our team.
Inclusion. We build with diversity in mind first, not as an afterthought.
Meet the Founder
Attorney Leeja Miller started creating content on YouTube in 2020 because she is passionate about increasing access to legal education and noticed that the legal industry likes to gatekeep information that should be by and for the people. After amassing over half a million followers across multiple channels, she decided to go all in on her mission to expand legal education by launching Precedent Productions, a production company that will house her work into the future.